Zomato Ads ROI Calculator
Model your Zomato Ads budget in seconds — see estimated orders, revenue, ROAS, cost per order and net profit after commission, GST and food cost.
Your Inputs
P&L Breakdown
- Revenue₹1,60,000
- − Zomato commission−₹38,400
- − GST on commission (18%)−₹6,912
- − Food cost−₹51,200
- − Ad spend−₹50,000
- Net Profit₹13,488
How the Zomato Ads ROI Calculation Works
The calculator uses standard Zomato Ads unit-economics formulas to translate a monthly ad budget into orders, revenue, and profit:
- Clicks = Ad Budget ÷ CPC
- Orders = Clicks × Conversion Rate
- Revenue = Orders × AOV
- CPO = Ad Budget ÷ Orders
- ROAS = Revenue ÷ Ad Budget
- Break-even ROAS = 1 ÷ (1 − Commission% − GST − Food%)
- Net Profit = Revenue − (Commission + GST + Food + Ad Spend)
Frequently Asked Questions
How does the Zomato Ads ROI calculator work?+
Enter your monthly Zomato ad budget, average order value, cost per click (CPC), click-through rate (CTR), and order conversion rate. The calculator estimates monthly impressions, clicks, orders, revenue, cost per order (CPO), ROAS, and net profit after Zomato commission, GST, and food cost.
What is a good ROAS for Zomato Ads?+
A healthy Zomato Ads ROAS is 4x–8x for established restaurants and 2x–4x for new outlets in the first 60 days. Cloud kitchens with strong menus often reach 6x–10x. The calculator also shows your break-even ROAS so you know the exact threshold that keeps ads profitable.
What CPC and CTR should I use?+
Typical Zomato CPC ranges from ₹8–₹40 depending on city and cuisine. Zomato listing CTR usually falls between 4% and 10%. If you don't know your numbers, start with the defaults — ₹15 CPC and 6% CTR — and refine using your Zomato Ads dashboard.
Is this calculator free?+
Yes. The Zomato Ads ROI calculator by Digital Catapult is completely free with no signup. Use it to plan budgets, benchmark existing campaigns, or model different ROAS scenarios before you spend.
Want us to hit these numbers for you?
Digital Catapult manages Zomato Ads for 500+ restaurants — cutting cost per order by 20–40% within 60 days.